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EconomicChina·Unpinned19 Oct 2026

European luxury brands face growth challenges in Chinese market

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European luxury brands, including LVMH and Hermès, experienced declining sales in China as the nation's personal luxury goods market contracted by 3–5% in 2025. This downturn followed a 18–20% decline in 2024, driven by a shift in consumer preference toward second-hand goods and domestic alternatives amidst weak domestic demand. Companies such as Louis…

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