EconomicSouth Africa·Unpinned16 Oct 2026
Shifting advertising trends impact traditional South African media revenue
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Traditional South African media companies faced increased financial pressure as advertising budgets shifted toward international technology platforms like Google and Meta. Research from WARC indicated that while global advertising expenditure rose, major U.S.-listed tech companies significantly reduced their advertising-to-sales ratios, even as their…
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The Citizen SA
NewspaperCompany ownedSouth AfricaStandards published
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